PUMA’s Project Pink will strive to raise awareness — and funds — in support of the fight against breast cancer. In conjunction with their partnership with Women’s Professional Soccer (WPS), PUMA will outfit some of the best female players in the world in special Project Pink kits for five WPS matches. The brand has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October. Profits from the sale of PUMA’s Project Pink gear will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign.
Launching July 31 to coincide with the first WPS breast cancer game hosted by the Boston Breakers, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product.
http://wps.pumafootball.com/puma-launches-project-pink-to-support-breast-cancer-awareness/
Launching July 31 to coincide with the first WPS breast cancer game hosted by the Boston Breakers, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product.
http://wps.pumafootball.com/puma-launches-project-pink-to-support-breast-cancer-awareness/
http://wps.pumafootball.com/tag/breast-cancer-game/
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