Former FIFA World Player of the Year and Ballon d'Or winner Kaká is the star of Sony's Guinness World Record-breaking BRAVIA TVC, which demonstrates the Motionflow 200Hz technology featured in BRAVIA Z Series LCD TVs.
The full effect of Motionflow 200Hz is best demonstrated using fast motion, which is why Sony's 2009 BRAVIA campaign utilises the fast-paced action of the world’s most popular game, football. The campaign depicts Kaká performing some of his signature moves inside a giant futuristic-looking spinning 'BRAVIA Drome'.
The BRAVIA Drome was inspired by the zoetrope, a 19th century device used to create short 'films' from a series of static images. The faster the zoetrope turns, the more fluid the motion between frames becomes – and with maximum speeds of over 50km/hr, the BRAVIA Drome aptly demonstrates the smooth motion of Motionflow 200Hz technology that makes it ideal for watching sport.
It took ten tonnes of steel and ten men working a full three days to assemble the BRAVIA Drome. At ten metres across, two and a half metres tall and a full 31.41 metres in circumference, it has been certified by Guinness World Records as the "World's largest zoetrope".
Click here to see Kaká and the BRAVIA Drome in action as well as some extra footage of the making of the BRAVIA Drome and a closer look at Kaká.
The full effect of Motionflow 200Hz is best demonstrated using fast motion, which is why Sony's 2009 BRAVIA campaign utilises the fast-paced action of the world’s most popular game, football. The campaign depicts Kaká performing some of his signature moves inside a giant futuristic-looking spinning 'BRAVIA Drome'.
The BRAVIA Drome was inspired by the zoetrope, a 19th century device used to create short 'films' from a series of static images. The faster the zoetrope turns, the more fluid the motion between frames becomes – and with maximum speeds of over 50km/hr, the BRAVIA Drome aptly demonstrates the smooth motion of Motionflow 200Hz technology that makes it ideal for watching sport.
It took ten tonnes of steel and ten men working a full three days to assemble the BRAVIA Drome. At ten metres across, two and a half metres tall and a full 31.41 metres in circumference, it has been certified by Guinness World Records as the "World's largest zoetrope".
Click here to see Kaká and the BRAVIA Drome in action as well as some extra footage of the making of the BRAVIA Drome and a closer look at Kaká.
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